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6 Ways Podcasting Can Help Grow Your Business

Updated: Apr 7, 2021

We’ve witnessed a monumental change in the way the world consumes content, and it’s still changing. As people have less time and become more saturated in visual content, audio is prevailing; not just audio, but long-form audio that focuses on providing value and knowledge to the listener.

Some things you'll learn in this article:
  • How podcasting enables you to make tons of high-quality content quickly

  • How much time it takes to run a podcast

  • What marketing guru Seth Godin has to say about the industry

It’s the Ultimate Form of Content Creation.

After a bit of initial planning conceptualizing to get your show in working order, the recording process is seamless, especially if you are using a company for production. A standard podcast episode is 30-45 minutes long, and usually released four times per month. Each 30-minute podcast episode can be turned into a blog post (by taking the podcast condensing its main ideas), and at least five pieces of “audio-bite” content. So, for two hours per month, you can create four blog posts and twenty pieces of engaging content that truly connects your listener to your message.

You Can Reach Listeners You’d Otherwise Not Be Able To.

Let’s say you want to start educating people about fishing. Let’s see how many consumer touch-points we can create with a single podcast episode.

  1. The episode itself will be placed on Spotify, Apple Podcasts, Google Podcasts, Stitcher and other platforms. These are all search engines that can be leveraged only using the medium of podcasting.

  2. Your episode can be used alongside video and put on YouTube as a long-form video.

  3. The episode can be clipped several times and placed on Instagram, Facebook, and LinkedIn alongside a graphic.

  4. The podcast episode will be turned into an SEO-optimized blog.

How many touch-points was that? Spotify, Apple Podcasts, Google Podcasts, Stitcher, Youtube, Instagram, Facebook, Linkedin, And Google.

Podcasting allows you to hit 9 consumer touchpoints with a single 30 minute recording

Consumers are More than Willing to Give You their Attention!

It’s not a secret that the majority of podcast-listening happens during a consumer’s otherwise-wasted time. That may be driving, doing laundry, walking, working out - anytime when their physical bodies are busy, but their minds are not. Because of that, the consumer is more likely to give you larger amounts of their time. The “scrolling” mind is not in control when driving, which often leads to the listener feeling more generous with their time, and spending more of it with you. If you are educating them and offering value, they will be grateful that you were able to provide them with true value during time that would have been mentally “wasted.”

You Can Increase your Sales!

Scott Mackenzie of Industrial Talk says that “the greatest value of podcasting for your company is in connecting with people. Turn your prospects into guests. All of a sudden, you're creating a relationship with that prospect. The sales cycle is all about ‘know, like, trust, friendship.’” Having a relevant podcast gives you an excuse to connect with people and have them on your show. People love talking about what they do.

It’s Inexpensive.

For the income generated by working for three days at McDonalds, you could buy professional podcasting equipment that will last you a lifetime. You can record from anywhere - you don’t need an expensive studio. Total freedom.

Podcasting is the New Blogging!

Marketing expert Seth Godin says that “podcasting is the new blogging… as a way to share your ideas, to lead your community, to earn trust.”

At the start of the 2000s, blogging was flying under the radar, the same way podcasting has been for the last decade. Well, we all know how powerful blogging is now, and how essential it is to building a brand. Podcasting is expected to follow suit, and it’s picking up steam right now. According to statista, in the US alone there are 88 million podcast listeners, and a forecasted 168 million by 2023. That’s a lot of ears searching out new content, and you should be on the front line of that growth.

Marketing gurus like Gary Vaynerchuck and Seth Godin are taking advantage of podcasting because they understand the importance of creating good content. Podigy is on the front line of the podcasting boom. We are on top of the trends, and understand the industry.

When you work with Podigy, you can be sure that you are getting highest quality recording equipment, audio production, and content creation. We'll hold your hand through the whole process! Contact us today to discover just how simple it is to get a podcast started.

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